Why I Shoot Senior Nights
Senior Night hits different. It’s not just a ceremony—it’s a goodbye. I shoot it like it matters, because for most people in the gym, it does.
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How I Use AI in Consulting (For Real)
Most of what you hear about AI in consulting is slideware. People love talking about the potential. But day to day? The work still has to get done.
Here’s how I actually use AI—right now—in real strategy, delivery, and leadership.
I don’t delegate the thinking. I
Why I Started Signal Reflex
I didn’t start writing to build an audience. I started because AI helped me get past the blank page. This is where I work through what matters—before it fades.
The Storefront Is Dead
Most customers already know what they want. They’re not browsing. The storefront isn’t where you win anymore—it’s just where you fulfill.
Start Here: Why Signal Reflex Exists
Signal Reflex isn’t a brand or a content engine. It’s where I write to stay clear, present, and honest—using AI to reduce drag, not replace thinking.